WebTrends Pro
Complete web analytics for mid-sized organizations
WebTrends 7 Professional makes web analytics easier, with revolutionary visualization capabilities that transform complex reports into easy-to-interpret analysis and with new ad-hoc discovery tools that enable you to interactively find answers to challenging business questions. From the most granular examination of campaigns and merchandising performance, to the most complete navigation, conversion and search engine marketing analysis, WebTrends 7 Professional provides mid-sized companies comprehensive insight for easier decisions, smarter marketing and better results.
With WebTrends Professional you can:
- View metrics and navigation analysis superimposed directly on your web pages as you browse your site to further assist in interpretation and decision-making
- Create, maintain and automatically update reports in Microsoft Excel that integrate WebTrends information with other data for a more holistic view of ROI; for example, comparing product sales with product wholesale costs
- Drill down into full campaign attributes and discover the media, creative, call-to-action and offer that drive better results
- Discover your most valuable customer segments and optimize retention campaigns and product offers through simple or sophisticated segmentation rules
Visual Scenario Analysis of the checkout process provides a funnel-like view of the pages that lead to conversion. You can also see the specific pages that lead to abandonment. The thickness of the path lines in the chart corresponds to the number of visitors following that path.
If you do not have fast internet access to download your free trial,
then call us on 01264 362927 or email us webtrends@athenasolutions.co.uk
to request your trial version on CD.
